Archive for 'Reviews'
Review: Luxury Fashion Branding – Trends, Tactics, Techniques
Posted on23. Feb, 2010 by Kamilla.
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The global luxury goods market is worth over $100 billion. For those big-thinking entrepreneurs who are in the race to build a truly global African luxury brand, this book by Uche Okonkwo is a must-read.
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Review: Africa Rising – How 900 million African consumers offer more than you think
Posted on28. Jan, 2010 by Kamilla.
This is an excellent book by Vijay Mahajan and is a ‘must read’ for anyone looking to understand the African consumer market and the business opportunities it presents.
